The
DRTV tools recipe for success...
Keep it simple. Make it fun. Be organized. Keep the
experts in the loop. Reach long-term objectives by creating
solutions that work today. We coordinate efforts with
your TV, media and fulfillment teams to ensure efficient
and consistent application of your brand strategy.
DRTV tools include:
Branding
– Creating a unique, memorable product identity
1. Why does my DRTV product
need branding?
2. Why DRTV tools vs. the
other guys
3. What does brand development
cost?
Packaging:
compelling display for TV, web & retail placement
1. Why does my DRTV product
need professional packaging?
2. Why DRTV tools vs. the
other guys
3. What does package development
cost?
Web site
– Persuasive online sales engine operating 24/7
1. Why does my DRTV product
need a web site?
2. Why DRTV tools vs. the
other guys
3. What does web development
cost?
Web marketing
– Generating sales through online channels
1. Why does my DRTV product
need web marketing?
2. Why DRTV tools vs. the
other guys
3. What does web marketing
cost?
Retail placement
– Positioning with mass market retailers
1. Why does my DRTV product
need retail placement?
2. Why DRTV tools vs. the
other guys
3. What does retail product
placement cost?
|
 DRTV
TOOLS ANSWERS
Why does my DRTV product need branding?
Branding creates an identity for your product, a framework
for emotionally connecting what is being offered to
those able to receive it.
When we, as consumers, choose one product over another,
that choice is made based on perceptions that we have
formed about that product’s relevance (do we need
it?) and its’ desirability (do we want it?). And
in the world of marketing – perception is reality.
Example: Why do more people drink Coke when Pepsi wins
more taste tests? Or, why do we buy name brand aspirin,
when generic brands contain exactly the same ingredients?
The answer: the buyer’s perception that one product
is superior to another.
Warehouses are full of perfectly good products who
have under estimated the importance of product branding.
Today’s busy, distracted consumer has grown accustomed
to sophisticated branding – they expect nothing
less and, as market statistics show, they do vote with
their wallets. |
