The
formula to succeed in DRTV is changing
Brand proliferation, a distracted audience and the
emergence of multiple channels is changing buying behaviors
in us all. To win, you need to be good, very good, in
several areas. We help in these:
Branding
/ Packaging Web
Development
Web
Marketing Retail
Placement
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Branding/Packaging
Dev.
The objective:
• Create a relevant, compelling product identity
(logo)
• Create unique brand identifiers (typography,
color palette, etc.)
• Create packaging that informs, sells and meets
placement criteria
The process:
1. Product analysis/positioning
2. Market/Channels review
3. Layout and design
4. Materials production
5. Application support
The timeline:
Branding: 4 to 6 weeks (average)
Packaging: 8 to 12 weeks (average)
The DRTV tools role:
• Assess the need
• Identify strategies
• Make recommendations
• Manage the process
• Deliver a turnkey product
• Support as needed
The DRTV tools team has extensive brand and packaging
expertise.
See samples of identities See samples of packaging
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