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Direct Response Television – FAQs

Your first step is to ask questions, a lot of questions. Here’s a few to get you started collecting information and building your DRTV knowledge.

1.	What is DRTV? (Direct Response Television)
2.	What are the benefits of a DRTV campaign?
3.	Which products do best with DRTV campaigns?
4.	Who buys the products that DRTV promotes?
5.	How large is the DRTV market?
6.	Does my product need mass appeal to work in DRTV?
7.	What price point works best for DRTV products?
8.	Where will my product sell best; DRTV, internet, retail stores?
9.	What is an upsell and how do they work?
10.	What is a premium and how do they work?
11.	How does the test media work, and how much will it cost?
12.	How should I price my product for DRTV?
13.	What features/benefits should my product have to be a candidate for DRTV?
14.	What is the cost of a DRTV campaign?
15.	How does the financial arrangement between a DRTV producer and an entrepreneur work?

DRTV Tools FAQs DRTV TOOLS ANSWERS

What is DRTV? (Direct Response Television)

DRTV consists of short-form commercials (usually 60 to 120 seconds) and long-form infomercials (28 1/2 minutes) that offer a direct response to buy a product or service. The response mechanism is generally a toll free phone, but can also be through a web site. DRTV can also be used to drive sales of products in retail stores.

DRTV commercials and infomercials contrast with brand building commercials whose objective is to increase the visibility of a product brand.

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