Direct
Response Television – is changing
A recent Goggle search of the term: Direct Response
Television pulled over 58 million links – this
is a pond that is both deep and wide. If you are seriously
considering using DRTV to launch a new, or support an
existing, product the first step is research and assessment.
Aside from the traditional product and market data
to be collected and analyzed – it can be helpful
to discuss the specifics of your challenge with experts
who have traveled this road before.
Our marketing directors have helped launch hundreds
of products and services in our 32+ years (some for
longer than that). We will be happy to discuss options
with you at no charge. Contact
DRTV Tools!
DRTV – sizing the market
Americans spent over $135 Billion on DRTV products
in 2002. The DRTV market has grown at an average of
8% annually and is expected to continue at this rate
through 2006.
63% of American’s admit to watching DRTV –
an audience of more than 136 Million.
A DRTV viewer has an average age of 43 years, a household
income average of $55,000, is 53% likely to be female
and around half are married.
More than 33% of all TV airtime is DRTV advertising
– a sharp increase since it’s first real
appearance on the media radar, back in the early 1980’s.
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 DRTV
tools – Quick Tip:
Put the plan back in Action Plan.
Sometimes we are so anxious to do something that the
action takes place before or instead of the plan. Then
we wonder why we don’t get to where we want to
go. Strategic planning, based on the facts and decisions
gathered before, is an essential part of meeting the
market rationally. It’s also an essential part
of what we can help you with.
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