Investors,
partners and customers expect a professional
brand, compelling packaging and a strong web presence.
To succeed in direct response TV you must apply the
right tools:
Branding
– unique, relevant identity that gets you
noticed
Packaging
– smart product packaging to inform and sell
Web site
– automated, multi-function engine –
open 24/7
Web marketing
– Generating sales through online channels
For the same reason that your dentist doesn’t
change your oil. TV production people are great –
at TV production. Same with media people – they
place media. But in today’s changing markets,
building a successful direct response campaign requires
that you do a lot of things very well. The age of multi-channel
marketing is here. Why
DRTV tools?
DRTV budgets – What it costs :
What does a house cost? It depends, right? The amenities,
location and size are all variables that impact the
price. It’s the same with your direct response
marketing campaign... Learn
more about setting budgets with DRTV Tools
Toll-Free:
1-800-383-7655 x222 Direct Response Television combines the
power of tv with the advantages of direct marketing. DRTV
can be 30, 60 or 120 second spots (short form) or 28 and
a half minute infomercials. Learn
more about Direct Response Television
News that you can use - to plan, execute and succeed
in direct response TV marketing
TOP FIVE - 1:Online
Ad Spending to Outplace Overall Ad Market Growth
Global Internet advertising spending will grow by 28.2%
in 2007, at the same time ad spending in other media
will grow by only 3.9% — in other words, online
ad spending will grow seven times faster. read
more
TOP FIVE - 2:Online
Shoppers Plan to Spend More
Christmas is definitely coming early this year for online
retailers. Hot on the heels of news that Cyber Monday
was the biggest shopping day in online history comes
the annual e-commerce survey from the investment firm
Cowen and Company. It reports that, primarily due to
the convenience of online shopping, 41% of Internet
users say that they are going to increase their e-commerce
spending in 2007. read
more
TOP FIVE - 3:Product
Placement Boosts Brand Recognition
Everyone knows that Simon Cowles drinks a Coke during
the judging on American Idol. The camera is on the cup
in front of him almost as much as on his face. And Coca-Cola
pays a lot to make sure of that fact. But... read
more
TOP FIVE - 4:The
Coming Ad Boom
The online advertising boom may already be upon us;
readers of this column will note that we've been reporting
huge spending gains for months. But according to Jupiter
Research, this surge has only just begun. read
more
TOP FIVE - 5:Boosting
returns on marketing investment
Rules of thumb from the 1960s and '70s are losing their
effectiveness. A more rigorous approach is required—one
that treats marketing expenditures as investments. read
more
